|
News Release |
|
|
Back to Main Page | Back to News Page | Download Word Version | Help |
|
|
|
November 14, 2003 Chevrolet Silverado to Sponsor Morgan-Dollar Motorsports and Dennis Setzer through 2006 Homestead, FL – Morgan-Dollar Motorsports is proud to announce the signing of Chevrolet Silverado as primary sponsor of their team in 2004 and beyond. The sponsorship will continue through the 2006 season, given certain performance parameters are met. This is the first time that a Chevrolet brand has been a primary sponsor of a major NASCAR team. This new level of activation by Chevrolet is yet another program emphasizing the division’s support of racing as a key marketing platform for increasing sales. “Chevrolet is committed to NASCAR and the Craftsman Truck series for the long term,” said Jim Campbell, marketing director for Chevy Racing. “We know from our research that racing fans are extremely loyal and passionate in their support of racing, and we want to reinforce our commitment to making the Chevy Silverado the ‘Right Truck’ for their needs. The Craftsman Truck series continues to provide us with a strong platform for making that connection of dependability and performance between Silverado, Chevy trucks, and consumers.” Dennis Setzer, who has driven for Morgan-Dollar Motorsports for the past three season’s will once again pilot the #46 Silverado race truck. Morgan-Dollar and Dennis announced Thursday that they have come to an agreement for Dennis to stay in the #46 Silverado for the next three seasons. Setzer, who finished second in the 2003 NASCAR Craftsman Truck series championship, is extremely happy to be back with his team and new sponsor in 2004, “I can’t tell you how happy I am to be back with Morgan-Dollar Motorsports and now with the great folks at Silverado. We have worked closely with Chevrolet and have enjoyed the success that we have had over the past few years with them. It’s a great honor for them to step up and make us one of their premier teams,” stated Setzer. Acxiom, who has been the team’s primary sponsor over the past six seasons, will still be involved with Morgan-Dollar Motorsports going forward. Their new sponsorship program will also be Morgan-Dollar and the Craftsman Truck Series. “Acxiom has been a great company to work with over the years. They have supported our team since the very beginning and we have enjoyed a lot of success together over the years. We are proud to have them and are excited about a very unique program that we will be announcing very soon,” stated team owner, David Dollar. In addition to the primary sponsorship of Silverado, General Motors’ internal associate sponsors will be featured on the #46 race truck. These include: GM Powertrain key equity brands Duramax Diesel, Vortec Engines, Allison Transmission and key technology partners XM Radio, Quadrasteer by Delphi and On Star. The bedcover of the truck will carry rotating sponsorship from regional Chevrolet dealers linking with local race venues. Morgan-Dollar Motorsports began racing in the NASCAR Craftsman Truck Series in 1998. They went full time in the series in 1999 and competed in a Ford with Driver/Owner Rob Morgan behind the wheel through 2000. In 2001, Dennis Setzer became the driver and the team switched to Chevrolet as their make of race vehicle. After point finishes of ninth and sixth the team nailed down a runner-up finish this season for their highest point finish ever. The team wrapped up their most successful season to date with three wins, 15 top-five finishes, and 23 top-ten finishes in 25 races. Dennis Setzer also set a record for the most consecutive top-ten finishes in one season with his 20th straight top ten finish in a row here in the season finale today. |
|
©2004 Keldan Media Group, Inc. | All Rights Reserved | For Media Use Only |
|